Culture-Shift Coaching

Coaching conversations that bring clarity, courage, and meaningful change to your personal and professional life.

Start the Conversation

Go somewhere on purpose.

Coaching is a series of conversations between intentional partners that brings holistic change through awareness and action to maximize personal and professional potential.
Justin Luttrell, ACC Coach ICF Associate Certified Coach badge

Justin Luttrell

Justin is an ICF Associate Certified Coach (ACC) and founder of Culture-Shift Coaching LLC. He partners with founders, executives, and emerging leaders to bring clarity, purpose, and meaningful action to their personal and professional lives — one conversation at a time.

A forward-looking, shoulder-to-shoulder
facilitated journey

Our coaching is not therapy, consulting, or advice-giving. Through curious question-asking, careful observation, and intentional feedback, we nudge you toward SMART goals of your choosing.

Solution Focused

We move toward solutions, not deeper into problems.

Directional

Every session moves you toward a goal or purpose.

Action-Oriented

You leave each session with coachee-identified next steps.

Stretching

We gently move you beyond your comfort zone.

Client-Centric

It's entirely about you — not what the coach brings.

Occurs Over Time

Multiple sessions linked together for lasting change.

Structured. Values-Driven.
Supportive yet Stretching.

Each engagement is tailored to your individual needs but aligned with organizational objectives — ensuring growth is both personal and strategic. Together, we identify areas for development, unlock insights, and translate them into meaningful action over time.

Structured and Measurable

We establish clear objectives and track your progress throughout.

Values-Driven and Client-Centered

Our work is grounded in your core values and designed to support your well-being.

Supportive, But Stretching

We provide a safe space for growth while encouraging you to challenge yourself.

Leaders, founders, and culture-builders
ready to lead from within

Founders & ExecutivesNavigating complexity and team dynamics.

High-Potential LeadersStepping into new roles with confidence.

ProfessionalsFacing burnout, communication challenges, or mission-drift.

Culture-BuildersLeading with integrity and influencing from within.

A safe space designed
for your growth

During Coaching

  • Confidential & Safe SpaceA private environment for open and honest conversations.
  • Thought-Provoking QuestionsQuestions designed to stimulate thinking and uncover new perspectives.
  • Active ListeningFull engagement with what you're saying — verbally and non-verbally.
  • Personalized ApproachSessions customized to your specific needs and objectives.
  • AccountabilitySupport in holding yourself to the actions you commit to.

Results You'll See

  • Increased ClarityA clearer understanding of your vision, goals, and values.
  • Enhanced ResilienceNavigate challenges and setbacks more effectively.
  • Greater ImpactLead with more influence and effectiveness.
  • Actionable StrategiesConcrete steps to achieve your desired outcomes.
  • Improved Decision-MakingStronger ability to make informed and confident choices.

Simple, intentional
engagement structure

1:1

Online or in-person coaching sessions

2–3

Sessions per month

3 · 6 · 12

Month journey commitment options

What clients are saying

It's my favorite hour — and only meeting in my work week — that is focused on me, my responsibilities, and my personal & professional well-being. The intention and focus Justin exudes is next-level. The very specific changes I've made in my life have all been super positive. I've been raving about coaching to everybody; it's an absolute game-changer.
When you lead a company, it can be very isolating because all people do is bring you problems, but you have no one to take yours to. Justin is that person. Coaching is a consistent, supportive space to process challenges, reflect on progress, and take meaningful action. These sessions help me balance long-term vision with short-term execution. I look forward to it every time.
Founder & CEO, Medtech Startup — Tennessee, USA

I’ve coached leaders from

Nymbl logo Vector Solutions logo Hydrom logo Vulcan Materials logo Rekindle Candle Co. logo ShieldWorks logo

Logos represent employers of individual coaching clients. No corporate endorsement is implied.

Thriving holistically.
Leading with vision.
Shifting culture from within.

At Culture-Shift Coaching, we partner with individuals who want to grow lives and cultures marked by purpose, integrity, and wholeness. We uncover your 'why', align actions with core values, and take courageous steps forward — together.